1Universidade Do Estado Do Rio De Janeiro, Rio de Janeiro, Brazil, 2Fundação Oswaldo Cruz, Rio de Janeiro, Brazil.
Background. The Brazilian Ministry of Health launched a call for research funding focusing on obesity and one of those contemplated was “Project to Tackle Obesity in the State of Rio de Janeiro - PEO-ERJ”. One of the axes of the PEO-ERJ aims to act in the scientific dissemination on the theme and to be a tool for dialogue between universities, health workers and social control actors. For this purpose, the Obesity Observatory was implemented.
Objective. of this work was to report the experience of implementing the Obesity Observatory.
Methods. Participated in the development of the Observatory: teachers, researchers and students to the PEO-ERJ. As a dissemination strategy, a website and pages on two social networks were adopted. A process flowchart for the production of content was defined, considering the coherence with the Observatory’s objectives, veracity and potential conflicts of interest of the materials. Publications are sent to the Verification Committee, composed of members of the PEO-ERJ with the function of verifying whether the contents produced are in accordance with the defined objectives.
Results. In October 2019, Instagram (@observatoriodeobesidade) and Facebook (@observaobesidade) pages were launched. Currently, the Instagram page has 2,314 followers and the Facebook page has 643 followers. The site (http://www.observatoriodeobesidade.uerj.br/) was launched in February 2020 and currently has a monthly average of 570 users and 2,240 page views. The website is subdivided into 4 tabs: “About”, “News”, “Library” and “Publications” tab contains content weekly. The publications on social medias and the website are held twice a week. Health professionals, mostly from Rio de Janeiro, are the main followers of the Obesity Observatory.
Conclusions. The creation of the Obesity Observatory has been favoring access to reliable information by social media users, mainly health professionals, given the amount of access and viewing of publications in a short period of time.
Keywords: scientific dissemination, obesity, evidence-informed policy.